Bidang Kajian Penelitian Bisnis

sumber : http://grahastatistika.blogspot.com/2011/10/bidang-kajian-penelitian-bisnis.html#!

Bisnis adalah multi disipliner. Disana ada berperan ilmu ekonomi, manajemen, akuntansi, teknik, lingkungan, psikologi dsb.  Banyak pakar yang telah mendefinisikan topik tentang riset bisnis antara lain:

Aspek utama	Topik
Finansial dan akuntansi	è Peramalan kecenderungan bunga bank è Kajian merger dan akuisisi è Kajian resiko dan keuntungan è Analisis portofolio è Penentuan nilai  modal è Penentuan BEP è Analisis biaya è Optimasi biaya produksi
Manajemen dan perilaku organisasi	è Manajemen mutu terpadu è Kepuasan kerja è Gaya kepemimpinan è Produktifitas è Ergonomik è Efektifitas organisasi è Kajian struktur organisasi è Iklim organisasi è Komunikasi organisasi è Time and motion study
Pemasaran	è Potensi pasar è Analisis pangsa pasar è Analisis segmentasi pasar è Efektivitas pemasaran è Peramalan penjualan è Kajian saluran distribusi è Pengujian efektivitas produk baru è Brand mapping è Efektifitas periklanan è Perilaku pembelian è Kepuasan pelanggan

Secara lebih rinci, pertanyaan-pertanyaan seputar riset bisnis khususnya dalam bidang pemasaran diantaranya adalah:

Market segmentation studies	§ Who are my customers ? § What is the size of their population ? § Who many percentage in female ? § What are their age, races, income, educational level ? § What are their occupation, skills, interests and hobbies ? § Haw many children do they have ? § Do they have pets ? § Where do they live and work ?
Purchasing power and buying habits	§ How many rupiahs amount spent on purchases or products or services similar to mine ? § What is their current usage of my services ? § When do they purchase ? § Where do they shop ? § Why they decide to buy ? how often do they buy ? § How much do they buy at a time ? § Do they rent or own their home ? § What type of cars do their drive ? § How often do they eat out ? § How do they typically spend their disposable income ? § What methods of payment do they use ? § How strong is their credits ?
Psychological aspects of the markets	§ What reaction of the market to my programs or services ? § How does the market compare my company to others bussiness ? § What qualities and characteristic do my customer seem important ? § What are the deciding factor in making a purchase ? § Do their only want the best for their family ? § Are they looking for convience and time saving devices ? § Are they concerned with wow they are perceived by others ? § Do their demand incentives customer service ? § Are they only concerned with the lowest price ? § What medias are they exposed ? § What confuses my customers and prospects ?
Market place competition	§ Who are my primary competitors of the market ? § How do they compete with me ? § What are their strenghts and weakness ? § Are profitable opportunities base upon their weakness? § What are their market niche ? § What are makes my bussiness unique from the others ? § How do my competitors position them selves ? § Who their communicates their services to the markets ? § Who are their customers ? § How are their percieved by the market ? § Who are the industry leaders ? § What is their sales volume ? § Where are they located ? § Are they profitable ?
Environmental factors	§ What are the current and future population trends ? § What are the current and future socio-economic, political trends ? § What effect do economic-political policies have on the my target market ? § What are the growth expectations for my market ? § What out side factor influence the industry performance ? § What are the trend of this market and for the economy ? § Is the industry growing at the plateau or declining ?